On TV vs. digital: consultants often earn 10–15% commissions on TV ad buys—I think far more than typical digital rates—so I agree on shifting toward full-time staff.
I’m skeptical of relational organizing; it can feel like preaching to the choir and risks missing independents. In my six races, I door-knocked broadly—even in purple/red areas—without relying on voter lists or party ID.
Great column, Max. Will Robinson raises a similar point about AI.https://willrobinson.substack.com/p/the-right-is-already-using-ai-were?utm_campaign=post-expanded-share&utm_medium=web
On TV vs. digital: consultants often earn 10–15% commissions on TV ad buys—I think far more than typical digital rates—so I agree on shifting toward full-time staff.
I’m skeptical of relational organizing; it can feel like preaching to the choir and risks missing independents. In my six races, I door-knocked broadly—even in purple/red areas—without relying on voter lists or party ID.